True North Convenience Stores Privacy Policy
Thank you for choosing True North Convenience Stores. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how True North Energy, LLC (truenorth Convenience Stores) collect, use, disclose, and safeguard your information when you use our services, visit our website, download, and use our mobile app, participate in our loyalty program, or interact with us in any way.
Information We Collect:
a. Personal Information: We may collect personal information such as your name, contact details, payment information, date of birth (for age-restricted products), and other information you provide to us when you use our services, participate in our loyalty program, make a purchase, or interact with our mobile app or website.
b. Transactional Information: We may collect transactional information related to your purchases, loyalty program activities, including the products you buy, points earned or redeemed, payment information, and transaction history.
c. Device Information: We may collect information about the device you use to access our services, such as your IP address, device type, browser type, operating system, and other technical information.
d. Location Information: With your consent, we may collect precise location information from your mobile device to provide location-based services or for other purposes.
How We Use Your Information:
To Provide Services: We use your information to provide and improve our services, process transactions, administer our loyalty program, fulfill orders, respond to your inquiries, and personalize your experience.
Communication: We may use your information to communicate with you about your account, transactions, loyalty program status, promotions, and other relevant information through email, SMS, push notifications, or other communication channels.
Advertising: We reserve the right to use your information to provide you with targeted advertising or marketing communications we believe may be of interest to you. You have the right to opt out of receiving these communications as described in the “Your Choices” section below.
Analytics: We may use your information for analytics purposes to understand how our services, mobile apps, and websites are used and to improve our offerings.
Information Sharing:
Third-Party Service Providers: We may share your information with third-party service providers who assist us in providing our services, administering our loyalty program, processing payments, delivering orders, marketing our products, or analyzing data on our behalf.
Legal Compliance: We may disclose your information to comply with applicable laws, regulations, legal processes, or government requests.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
Your Choices:
Opt-Out: You may opt-out of receiving promotional communications from us by following the instructions in the communication or contacting us directly.
Location Information: You can control location services through your device settings or by contacting us.
Managing Your Privacy Rights and Choices
You may have certain rights identified under applicable laws of where you reside with respect to your personal information. We have full discretion in choosing to voluntarily provide you with some or all of those rights, regardless of the state in which you reside. Please refer to “Additional State-Specific Information” to determine the rights you have in the state where you reside.
Security:
We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction.
Children’s Privacy:
Our services, mobile app, and websites are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
Updates to this Privacy Policy:
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website or through other means.
Contact Us:
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at 1-888-245-9336 or guestservice@truenorth.org.
By using our services, participating in our loyalty program, downloading and using our mobile app, or interacting with us through our website, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
Additional State-Specific Privacy Information
Your privacy rights may vary depending on the state in which you reside. True North Convenience Stores is committed to complying with applicable U.S. state privacy laws and providing transparency, choice, and control over your personal information.
Depending on your state of residence, you may have the following rights:
• The right to know what personal information we collect, use, and share
• The right to access your personal information
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information, subject to legal exceptions
• The right to opt out of the sale or sharing of personal information or targeted advertising
• The right to limit the use of sensitive personal information, where applicable
• The right not to receive discriminatory treatment for exercising your privacy rights
How to Exercise Your Rights:
You may submit a request by contacting us at guestservice@truenorth.org or calling 1-888-245-9336. We will verify your request and respond within the timeframes required by applicable law.
Authorized Agents:
In certain states, you may designate an authorized agent to submit a request on your behalf. We may require verification of both your identity and the agent’s authority.
Data Use and Retention:
We collect and retain personal information only as necessary to provide our services, meet legal obligations, and operate our business. When information is no longer required, we securely delete or de-identify it.
Targeted Advertising and Analytics:
We may use personal information to deliver relevant advertising and analyze usage of our services. Where required by law, you may opt out of these practices.
Updates:
We monitor changes in state privacy laws and update our practices and disclosures as required.
Loyalty Programs and Fuel Rewards® / truerewards Data Practices
When you participate in our loyalty programs, including Fuel Rewards® and truerewards, we collect and use personal information to operate and administer these programs, deliver rewards and savings, personalize offers, and improve program functionality.
Information Collected Through Loyalty Programs:
This may include your name, contact information, loyalty account identifiers, transaction history, fuel and in-store purchase activity, rewards earned and redeemed, and related program interactions.
How Loyalty Data Is Used:
We use this information to:
• Track and apply rewards and fuel savings
• Determine eligibility for offers and tier status
• Communicate program-related updates and promotions
• Analyze participation trends and improve program features
Sharing of Loyalty Information:
We may share personal information with trusted partners and service providers that support the operation of Fuel Rewards® and TrueRewards®, such as payment processors, technology providers, analytics partners, and promotional partners. These partners are contractually required to protect your information and use it only for authorized purposes.
Targeted Advertising and Offers:
Loyalty program data may be used to provide personalized or targeted offers based on your activity. Where required by law, you may opt out of targeted advertising or certain data sharing practices.
Retention:
Loyalty-related personal information is retained only as long as necessary to administer the program, meet legal obligations, and resolve disputes, after which it is securely deleted or de-identified.
Your Choices:
You may manage communication preferences, opt out of certain marketing communications, or request deletion of your loyalty account by contacting us as described in this Privacy Policy.
California Privacy Rights and Sensitive Personal Information
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Sensitive Personal Information:
We may collect limited sensitive personal information, such as precise location data (with consent) or account credentials, solely for purposes permitted by law, including operating our services, securing accounts, and administering loyalty programs.
We do not use or disclose sensitive personal information for purposes other than those allowed by law. California residents may have the right to limit certain uses of sensitive personal information.
California Rights:
You may have the right to know, access, correct, delete, or opt out of the sale or sharing of your personal information, and the right not to be discriminated against for exercising these rights.
Legal Disclosures and Limitations
We do not guarantee the availability, accuracy, or eligibility of any loyalty rewards, offers, or savings. Rewards and offers are subject to program terms, eligibility requirements, and availability, and may change or end at any time.
Participation in loyalty programs is optional. Consumers may continue to make purchases without enrolling in any program.
Short-Form Privacy Summary
We collect personal information to operate our stores, mobile apps, websites, and loyalty programs.
We use this information to process transactions, deliver rewards and savings, communicate with you, improve our services, and provide relevant offers.
We may share information with trusted partners who help us operate our business.
You have rights over your personal information, including access, deletion, and opt-out rights, depending on your state.
See this Privacy Policy for full details.
Fuel Rewards® Program Relationship
Fuel Rewards® is operated in coordination with third-party partners. Certain personal information may be shared with Fuel Rewards® program partners solely to administer rewards, validate transactions, and provide program-related communications.
Fuel Rewards® partners are required to use your information only for authorized purposes and in accordance with applicable privacy laws.
