Get to Know us.

True North Energy offers fuel and convenience items through its truenorth branded stores, in addition to supplying fuel to its expansive network of dealers.

Company Information

True North Energy was founded in 1999, through a 50/50 partnership between The Lyden Family and Shell Oil Us. The Lyden Family has been in business since 1919 with the third and fourth generations presently at the helm.

truenorth has an ever-growing footprint with stores primarily located in Ohio, Illinois, Wisconsin and Michigan. We are fortunate to have hardworking and dedicated employees in our organization. We pride ourselves in being a premier Shell distributor through fast, friendly, clean convenience stores and dealer network.

Mission Statement

truenorth‘s mission is to be our communities’ first choice for premier fuel and convenience retail. We are committed to continuously improving our guests’ experience through growth, quality operations and development of people.

Our Vision

The vision of truenorth is to be recognized by our guests, team, partners and competitors as an industry leader in fuel and convenience retail.

Our Values

  • Operate with the highest level of integrity by being honest and fair.
  • Incorporate excellence in all that we do.
  • Embrace diversity by respecting the rights and dignity of all people.
  • Provide for the health and safety of our guests, team and environment.
  • Reinvest in the communities we serve.
  • Recognize that profitability is essential to our future success.

truGX Customer Service Program

At truenorth, we strive to provide a true Guest experience (trueGX). Our service promise of Fast, Friendly, and Clean along with trueGX service standards guides all we do and helps us to ensure our guests receive exceptional service while shopping in our stores.

As a part of trueGX, we have developed Seven Service Standards to guarantee our guests have an outstanding shopping experience. These service standards are part of our culture and help us to create a welcoming, friendly atmosphere, clean and efficiently run stores, and empowers our team members to make things right for guests should there be an opportunity for improvement.


True North Energy is one of the largest Shell Branded Wholesalers in the country;  providing motor fuel to independent dealers in Illinois, Ohio, Michigan and surrounding areas.  We pride ourselves on superior customer service, industry expertise and broad experience to help our current and prospective dealers create a successful business.

True North Energy is a recognized industry leader with over 100 years fuel business experience that offer independent dealers who work with us:

  • RVIe Brand Image programs
  • Incentive and upgrade programs
  • High Touch Field Marketing Assistance
  • Environmental Expertise and Training
  • Discount Equipment opportunities

For more information on how we can work together please contact us.


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